What Do Organic Labels Really Mean?

Organic labels can be deceiving. You might come across one that says "100% organic" and another that just says "organic." And not to stir up a case of consumer mistrust, but some of those products you're buying might actually contain artificial ingredients.

What Do Organic Labels Really Mean?
To include the term "organic" on a product label, manufacturers must follow a strict set of guidelines as laid out by the U.S. Department of Agriculture's National Organic Program. So how do you know which products are truly organic and which contain artificial ingredients? Here are four claims you might come across.

1. 100% Organic

This claim is as straightforward as it sounds. If a product is labeled 100% organic, it does not contain non-organic ingredients or additives.

2. Organic

If a product is labeled as simply organic it must have a minimum of 95% organic ingredients. Up to 5% can be artificial, like added flavors in food or coloring in cosmetics. Manufacturers do not have free reign over that 5% though: They must adhere to a set list of rules and approved ingredients.

3. Made With Organic Ingredients

These products must have a minimum of 70% organic ingredients. The manufacturer may also choose to label the packaging with a specific percentage, such as "80% organic." The only restriction for the remaining non-organic ingredients is that they must not be on the USDA's list of prohibited ingredients. In this case, the use of the USDA Organic Seal is not allowed.

4. X% Organic

For products with less than 70% organic ingredients, the manufacturer is allowed to label the overall percentage of organic ingredients (i.e. "made with 60% organic ingredients"), but cannot make any reference to the overall product being organic. Here, the remaining non-organic ingredients have no regulations from the USDA.

Keep in mind that organic only refers to the production and handling of the agricultural product. Organic doesn't necessarily mean you're purchasing a healthier product.

Lexie Sachs is a product analyst in the Good Housekeeping Research Institute.

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